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MOTIVATE Counseling & Coaching, a mental health and personal improvement practice, helps you get where you want to be. We often view growth and learning in a positive light, but see stress and discomfort negatively. The reality is they are inherently connected. You are the expert of your life, no one is better able to determine what's best for you than you!


Whether past traumas, current stressors, future worries, inability to follow through, or reluctance to take that “next step”...MOTIVATE Counseling & Coaching will help process and develop a healthier understanding of what has occurred in your life, clarify what it is you want, understand the barriers, and overcome them.



Joseph Murray, LCSW (he/him/his)
  • Licensed Clinical Social Worker, North Carolina #C010287

  • Masters of Science in Social Administration, Case Western Reserve University

  • Bachelors of Arts in Social Work, Ursuline College

  • Nationally certified provider of Cognitive Processing Therapy (CPT) for the treatment of trauma in teens & adults

  • Meets North Carolina standards to provide Trauma Focused-Cognitive Behavioral Therapy (TF-CBT) for children & families

  • Specialized training in Acceptance & Commitment Therapy (ACT) & Motivational Interviewing (MI)

Joe has spent over 20 years advocating for and supporting diverse communities, families, and individuals in addressing systemic and personal challenges. The majority of his career has been focused in the area of trauma including significant experience working with athletes, college students, teens, military personnel, and first responders. Most recently, Joe was part of UNC Chapel Hill’s Counseling and Psychological Services (CAPS) where he helped students address mental health challenges, adjust to the college experience, and deal with life transitions. Prior to that, he served in a non-clinical role at the Duke-UCLA National Center for Child Traumatic Stress where Joe assisted programs around the country to identify needs, improve training, and implement plans to make and sustain change. This work demonstrated what is core to Joe’s practice-that individuals when supported and provided tools, have the ability to overcome, change, and THRIVE!

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As a therapist, Joe is positive, encouraging, strengths-based, and empathetic. He has a cognitive behavioral perspective and prides himself on his ability to develop meaningful therapeutic relationships, a factor consistently tied to progress. Joe fosters a safe, comfortable, and supportive environment while utilizing one's passion and intensity as tools for change. He embraces challenge and supports clients in challenging themselves. Joe enjoys art and music, mindfulness, contemplative and spiritual practices, fitness, exercise, sports, athletics, and coaching. These interests are often woven into his work.

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